Greg Lindsay's Blog

March 17, 2017  |  permalink

BMW MINI’s Urbanist-in-Residence


Anyone who follows me on LinkedIn knows I have a fondness for collecting titles, but my latest may be my favorite: the Fast Company Urbanist-in-Residence at URBAN-X. It requires some explaining.

URBAN-X is a startup accelerator for nascent companies with an urban bent, whether that has to do with mobility, real estate, pollution, trash, or wayfinding for the blind. The accelerator is a joint venture between SOSV — the world’s largest accelerator program with hundreds of graduating startups per year, like scratch-and-win lottery tickets — and BWM MINI, which houses the program in its Brooklyn combination restaurant/co-working/makerspace, A/D/O. Why MINI? Because BMW executives realized the Mini Cooper’s brand equity is greater than the car — hence the effort to transform it into a lifestyle brand comprised of MINI Living, MINI Fashion, and more. (Presumably, we can one day expect to live in a global MINI-branded co-living chain equipped with cars from ReachNow, BMW’s American car-sharing program.

My role is the result of a deal between Fast Company and URBAN-X to advise the startups-in-residence on the peculiarities of cities and file dispatches on their progress. (Pre-seed round startups, I’ve learned, are a lot like toddlers — they constantly grasp at the nearest, shiniest thing.) In the meantime, TechRepublic has a nice round-up of the eight startups in the current cohort, three of which have “sense” in their name.

I’ve also agree to host or participate in several events at A/D/O this spring, including the kickoff festival in Janaury, last month’s “The Internet of Very Bad, No-Good Things,” and next month’s event with The Kingdom of Happiness author Aimee Groth on April 3rd.

Next up is “Where The Robot Meets The Road” on March 30:

Where The Robot Meets The Road
The rise of Uber and advent of autonomous vehicles herald a new era in urban mobility while threatening to disrupt public transport infrastructure. How can cities reconcile these competing models while preserving the public interest?

The format of this event will be a participatory panel discussion led by our Urbanist-in-Residence Greg Lindsay, in conversation with:

• Zack Wasserman, Head of Global Business Development at Via On-Demand Transit.
• Corinne Kisner, Director of Policy and Special Projects at NACTO.
• Varun Adibhatla, Founder of ARGO and Adjunct Instructor at NYU’s CUSP.

This event is our kickoff event of our monthly URBAN-X Dialogue Series. During these events we will hold off-the-record, participatory conversations to discuss critical questions around the impact of urban technologies in our lives. We believe that dialogue is a fundamental element for understanding the complexity of our diverse personal universes, and the starting point of better solutions for a brighter urban life.

And yes, there will be beer. Please register here; I hope to see you there.

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About Greg Lindsay

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Greg Lindsay is a journalist, urbanist, futurist, and speaker. He is a senior fellow at NewCities and the director of strategy of its offshoot LA CoMotion — an annual urban mobility festival in the Arts District of Los Angeles. He is also a non-resident senior fellow of The Atlantic Council’s Foresight, Strategy, and Risks Initiative, a visiting scholar at New York University’s Rudin Center for Transportation Policy & Management, a contributing writer for Fast Company and co-author of Aerotropolis: The Way We’ll Live Next.

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